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Nexus Analytics

Building a high-performance eCommerce data dashboard.

Client Setup

B2B Enterprise eCommerce

Role

UI/UX, Full-stack Dev.

Timeline

4 Weeks

Tech Stack

React, Node.js, PostgreSQL

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The Challenge

The client was struggling with fragmented data across multiple platforms (Shopify, Amazon, custom POS). Their executives were spending 15+ hours a week manually compiling Excel spreadsheets to figure out basic metrics like daily profit margins, inventory levels, and ad spend efficiency. They needed a single, unified source of truth that could fetch data instantly.

The Solution

We architected a custom Nexus Analytics Portal. Using Node.js, we wrote microservices to ping the required 3rd party APIs every 5 minutes and aggregate the data into a secure PostgreSQL database. We then built a modular React dashboard allowing the user to view Beautiful charts (using Recharts), filter historical data instantly, and export PDF reports down to the minute.

Key Results

  • 15 Hours Saved: Manual aggregation entirely eliminated.
  • -12% Ad Waste: Real-time ROAS tracking highlighted losing campaigns instantly.
  • Stock Outs Drop: Predictive inventory warnings prevented lost sales.

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